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Eyes up here, buddy.

A woman walked the streets of New York with a hidden camera attached to her low-cut shirt to capture the ogling reactions of passersby. Dozens of men and women — and even a Times Square Sesame Street character — couldn’t help but do double takes.

The woman, Whitney Zelig, boarded the subway, hit the deli and braved Times Square to document the shameless gazes.

But the video wasn’t just a way of calling out pervy pedestrians. Zelig, who made the video with her brother Chris Zelig and friend CJ Koegel, wanted to raise awareness for early screening of breast cancer.

“Ladies, don’t forget to check your own breasts, too,” the video reads, along with a dedication to the Zelig siblings’ mother, who was a survivor of the type of cancer that affects 1 in 8 women in the US.

The sneaky filmmakers used a similar tactic to raise awareness for prostate cancer screening, attaching a hidden camera to a different woman’s booty and recording the dozens of awed expressions.

It’s among the more unusual ways people are raising awareness about early detection. Recently, a woman who visited a Scottish amusement park was warned to get screened after a thermal camera at the park showed a mysterious mass on her chest. After she got screened, doctors later found that the splotch was breast cancer.

Luckily, the cancer was in the early stages, and the woman didn’t have to undergo chemotherapy or radiation. Doctors remarked that thermal cameras shouldn’t be considered a substitute for mammograms or ultrasounds. Nevertheless, the woman shared her story in the hopes that others would remember to get checked for cancer.

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This woman busted people staring at her cleavage for a good cause